When it comes to creating engaging YouTube videos, the script is king. A well-written, compelling video script can mean the difference between a video that gets views and one that flops.
But how do you write a great YouTube video script? In this post, I'll give you some tips and tricks for writing engaging YouTube video scripts that will keep your viewers coming back for more.
Now, as the "official" entry part for Google is finished let's get to business. I'll split this into two parts as I want this post to rank as well as teach some cool stuff. The ending part of this article is also written by Jarvis.
The Scripts and The Videos I'm Actually Building Right Now
Some days ago I have started to build my first ever Youtube channel. The topic is literally running and jumping around all day long so it was quite obvious for experiments, as I own a west highland white terrier. Here it is - Gabriel.
I'm not quite familiar with how youtube ranks and how to optimize everything, so just started with basic stuff looking for what is getting traffic and views: https://www.youtube.com/results?search_query=west+highland+white+terriers
The process seems to be quite straight-forward:
Top videos I've found
- West Highland White Terrier – Top 10 Facts (Westie) (591K views)
- West Highland White Terrier (Westie) - Characteristics and Care (321K views)
Nice. As we can see some educational videos with useful info on westies are on demand. Let's look some more in Ahrefs and finalize with basic topic research. There's a YouTube tab in there.
Some additional topics I've found for westies:
- West highland white terrier hypoallergenic
- Royal Canin west highland white terrier
- West highland white terrier temperament
- West highland white terrier life span
- A Typical Day In The Life Of A Westie
What we'll need for video production
Kinda just a notebook/smartphone and some online service subscriptions to start producing content. Here's my shortlist for the first YouTube video ever. Hope the end result won't be disappointing 😀
- First topics and keywords (Ahrefs will do)
- A strong script with good info (hello, Jasper.ai)
- Text to voice AI reader (Murf.ai)
- Engaging video thumbnail maker (Canva.com will do)
- Some CC0 audio (Google for it)
- Smartphone (iPhone 11) and a dog (Westie) - check.
Let's build our first script outline for a youtube video
We've got a bunch of templates in Jasper:
Start with a title. I've rebuilt mine with the "Video Titles" template. Here's a new one: "10 Surprising Facts About West Highland White Terriers (Westies)".
Then, take "Video Script Outline" for the script outline.
And the intro part with "Video Script Hook and Introduction".
Script writing with Jarvis.ai
Not much to say here, that's where Jarvis actually shine when everything is well-structured. With the simple Compose button.
And so on. Check the final video below for a full script.
Putting it all together
I took Movavi Video Editor for the discount - https://www.movavi.com/special-sale. That was an easy one to install and start working with.
And the final result... I should write a better script next time, but considering this one is my first video ever, quite happy with it. The next westie-episode will be better, I promise 😀
What makes a good YouTube video script?
1. Write for Your Target Audience
Before you start writing your YouTube video script, take some time to think about who your target audience is. What are their interests? What kind of language do they use? What kind of information are they looking for?
Once you have a good understanding of your target audience, you can start tailoring your script to them. Write in a style and tone that will appeal to them, and focus on topics that are relevant to their interests.
2. Keep It Short and Sweet
No one wants to sit through a 20-minute video, no matter how interesting the topic is. In general, shorter videos are more engaging than longer ones, so try to keep your YouTube video scripts on the shorter side.
Aim for around 2 minutes if possible, but no more than 5 minutes. Any longer than that, and you risk losing your audience's attention.
3. Hook Them from the Start
The first few seconds of your video are crucial for hooking your viewer's attention and keeping them watching. Start off with a bang by opening with a strong hook that will make your viewers want to keep watching.
This could be anything from an interesting fact or statistic, to a personal story or an emotional appeal. Whatever you do, make sure it's something that will grab your viewers' attention and make them want to see more.
4. Write in an Active Voice
When writing your YouTube video script, use active voice rather than passive voice. This means using phrases like "you can" or "we will" instead of "you will be able to" or "we would like."
Active voice is more engaging and easier to understand than passive voice, so it's a good idea to use it whenever possible.
5. Use Natural Language
When writing your YouTube video script, avoid using jargon or technical language that your viewers might not understand. Instead, use natural language that everyone can follow along with.
This doesn't mean dumbing down your content, but rather using terms and phrases that everyone can understand. Remember, you want to make your videos as engaging as possible, so use language that won't turn people off.
6. Keep the Action Moving
Your YouTube video script should be packed with action and movement to keep things interesting. No one wants to watch a video that's all talking and no action, so make sure to include plenty of both.
If you're stuck for ideas, try thinking of ways to visually represent the points you're trying to make. This could be anything from using props and demonstrations to showing footage or images.
7. Make It Engaging
The whole point of writing a YouTube video script is to make your videos more engaging, so make sure to do just that! Use the tips and tricks above to write scripts that will grab your viewers' attention and keep them coming back for more.
That's what I love doing - curating content. Take time for research and put things together, AI helps much nowadays.